Ads2Art: Bringing Art Beyond The Gallery And Onto The Streets

Bikes and art naturally go together. That’s why the baskets on 50 Boulder B-cycle bikes will be transformed from advertising space into art space, or what we like to call Ads2Art.

It’s a program being sponsored by FearLess Cottage founders Alex and Ana Bogusky who purchased 50 B-cycles worth of basket sponsorships to use for Ads2Art, a unique project that will transform traditional logo space into a public art project. Facebook Photo Gallery

The project commenced with a call to Colorado front range artists of all abilities interested in bringing art out of the gallery and onto the streets. The idea was to turn Boulder, Colorado’s bike sharing program into the most creative and inspired in the country.

Twenty-five selected artist panels will grace the bikes and rip around Boulder for one year, as will the work of another 25 artists whose work was on auction on June 2 at the Ads2Art Gala at the Boulder Museum of Contemporary Art. Turn out for the event was stellar, and lots of bike loving Boulderites went home with some amazing pieces of art.

Ads2Art from Evan Swinehart

The creative folks at FearLess Cottage also designed a super cool bike-themed t-shirt, and some of the proceeds benefit bike sharing in Boulder. To pick one up, go here. To read about the story behind the design’s creation straight from its creator, Alex Bogusky, check out our latest Blog Entry.

Looking ahead, the best is yet to come. On June 22, in conjunction with Bike To Work Day, Boulder B-cycle will unveil the 50 art baskets that will adorn B-cycles in Boulder for the next 12 months. For a sneak peak, check out the photo gallery from the Gala. And keep your eye out for those newly decorated baskets, as well as some special events to commemorate their coming out party.

In the News: The Boulder Daily Camera has already taken notice of Ads2Art

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